Hi there! My name is Ruslan, and I'm looking for the right partner to build an 8-figure DTC supplement brand together.

I've been building businesses and growth hacking since 2019, across ecommerce, retail, and supplements.

Portrait of Ruslan Nazyrov

The chapters so far

I sell tens of thousands of supplements today. Now I want to build a brand that helps millions.

  1. 2021 → today

    B2B supplements: 40+ formulas (capsules, gummies, liquids, powders) developed for the biggest clinics and pharmacies in Kazakhstan, and now in Dubai.

  2. 2022-2024

    Ran a marketing agency. Cases include Nonna Lia: from five to six figures in monthly revenue, and from 3,000 to 90,000 followers, in 1.5 years.

  3. 2020

    Co-founded one of the first sea moss capsule brands in the U.S., years before the trend. Six-figure run rate in five months.

  1. 2019

    Left corporate. Traveled, tried and failed at different businesses.

  2. 2016-2019

    Restaurant Brands International (Tim Hortons), Special Projects & Finance Team. Added ~$3MM in EBITDA.

  3. 2012-2016

    University of Toronto, graduated with distinction.

Instagram profiles of two clients: Metabody Kazakhstan with 377K followers and SAU Apothecary with 63.7K followers
Some of our clients
Metabody Nano Glutathione pouches on a production line
Formulas we develop
Pallet of boxed nano iodine bottles in a warehouse
Iodine production batch
Nonna Lia Instagram profile before and after: 2,999 followers to 90.2K
Growth results in 1.5 years
Box of sea moss capsule bottles
Sea moss brand, first batch
Shopify dashboard showing $99,497.85 in monthly sales, up 122%
Sea moss sales, month 5

My current focus and our opportunity

Every big supplement brand chases the same customers. Yet the largest demographic in the world still has almost nobody building for it.

US TAM: $10B

SAM: $2-5B

Ready for launch (full details over coffee):

Formulas, design, and launch plans
My manufacturing partners: over 500,000 sq ft producing for top brands in the world. FDA-registered, cGMP, perfect 100 GMP score (almost impossible to get) and capacity for over 20 million capsules a day
A contractor network, designers to marketers, who've scaled 8-figure brands and run the same playbook that took Grüns from launch to a $1.2 billion Unilever sale in under three years
A social media partner generating 50 million views per month
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Scaling brands has changed forever

Winning today means running a content farm.

Josh Snow, founder of SNOW with $200M+ in exits, runs a network of 25,000+ creators.

Comfrt did over $500M in under three years, posting up to 10,000 pieces of content a day.

Medicube: 860,000+ creator posts and 13 billion views in two years, growing 111% year over year.

The teams who run these machines don't advertise. I know them, and how to put 1,000+ TikTok creators behind a launch.

Now imagine running all of that with a one-person team.

Why a cofounder?

You have to know what you’re great at, and what you’re not.

What I own

Growth, branding, and design.

The whole supplement pipeline, from idea to finished product.

What you’d own

Operations, hiring, and systems.

A seasoned operator, ideally from DTC or retail.

Two owners, each doing what they do best.

Rather back it than build it? Silent financial partners are welcome. Capital goes to marketing and inventory.

Long-term goal: a venture studio making tasteful brands, and having fun doing it.

Let’s talk

Giving back

I like helping fellow small business owners, pro bono.

And this year I finally started something I'd wanted for a long time: Faithful Builders, a charitable foundation building free tools for fellow Christians and the Church. Four AI tools so far, all vibe-coded.

Faithful Builders website and digital tools for the Church

A little more about me

Based in Toronto, snowbirding in the winter, so we can meet worldwide.

In my free time I tinker with AI, experiment with biohacking, and go to movie premieres.

For ten years I built audiences for brands and theme pages, never for myself. I only recently started my own socials, where I build in public and share daily lessons. Would love to connect there.

Ruslan holding one of his paintings at a premiere

Say hello

Want to build something together, or just like to connect?

Are you a cool person? I'd like to treat you to coffee.

r@ruslannazyrov.com

Unsolicited growth ideas

I love growth hacking and helping others. Every week I post one thing a real brand should test, and why it would move revenue. If you're stuck on your business, reach out.